Legal & Compliance

Privacy Policy

At Upward Lighting, we are committed to protecting your privacy and handling your personal information with transparency and care.

Last updated: January 1, 2025

This Privacy Policy describes how Upward Lighting ("we," "us," or "our"), headquartered in Zhongshan City, China, collects, uses, and protects information obtained through our website and business communications. By using our website or engaging with our services, you agree to the practices described in this policy.

Section 01

Information We Collect

We collect information to provide better services to our B2B clients and to improve our business operations. The types of information we may collect include:

Information You Provide Directly

  • Full name, job title, and company name
  • Business email address and phone number
  • Shipping and billing addresses
  • Product inquiries, RFQ details, and order specifications
  • Messages submitted through our contact forms or email

Information Collected Automatically

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent, and navigation patterns
  • Referral source (how you arrived at our website)
  • Cookie data and session identifiers
Section 02

How We Use Your Information

We use the information we collect solely for legitimate business purposes and to deliver the best possible service to our clients. Specifically, we use your information to:

Respond to Inquiries

Process your RFQs, product questions, and provide timely quotations.

Fulfill Orders

Manage production, shipping, and delivery of your OEM/ODM orders.

Customization Services

Develop tailored product specifications, packaging, and branding solutions.

Improve Our Services

Analyze website usage to enhance user experience and content quality.

Business Communications

Send relevant product updates, catalogs, and industry news with your consent.

Legal Compliance

Meet legal obligations, including export documentation and tax requirements.

We do not sell your personal information. We will never sell, rent, or trade your personal data to third parties for their marketing purposes.

Section 03

Data Protection

We take the security of your information seriously. We implement a range of technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

SSL Encryption

All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols.

Access Controls

Access to personal data is restricted to authorized personnel who require it to perform their job functions.

Data Retention

We retain your data only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.

Breach Response

In the unlikely event of a data breach, we will notify affected parties promptly and take immediate corrective action.

While we strive to protect your personal information, please note that no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to use secure and unique passwords when communicating with us.

Section 04

Third-Party Tools & Services

We use select third-party tools and services to operate our website and improve our business processes. These providers may collect or process certain information on our behalf. We only work with providers that maintain appropriate data protection standards.

Analytics Tools

Active

We may use analytics services such as Google Analytics to understand how visitors interact with our website. These tools collect anonymized data including page views, session duration, and traffic sources. You can opt out via your browser settings or Google's opt-out tools.

Email & CRM Platforms

Active

We use email marketing and CRM platforms to manage business communications and follow up on inquiries. Contact information you provide is stored securely within these systems and is used solely for business-related correspondence.

Hosting & Infrastructure

Active

Our website is hosted on reputable cloud infrastructure providers. These providers may process server logs and technical data as part of standard operations. They are contractually bound to maintain data confidentiality.

Payment Processing

As Needed

Payment transactions are handled through secure, PCI-compliant payment processors. We do not store full credit card or banking details on our servers. All financial transactions are encrypted and processed by trusted payment partners.

We encourage you to review the privacy policies of any third-party services you interact with through our website. We are not responsible for the privacy practices of external websites or services.

Section 05

Your Rights

We respect your rights regarding your personal data. Depending on your location and applicable privacy laws (including GDPR for European users), you may have the following rights:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectify

Correct inaccurate or incomplete personal information.

Right to Erasure

Request deletion of your personal data ("right to be forgotten").

Right to Object

Object to certain uses of your data, including direct marketing.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Restrict

Request that we limit how we process your personal data.

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

Section 06

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us:

Company

Upward Lighting Co., Ltd.
Zhongshan City, Guangdong Province, China

Email

michael@upwardlighting.com

We respond within 30 business days.

Business Hours

Monday - Friday
9:00 AM - 6:00 PM (CST)

Policy Updates: We may update this Privacy Policy from time to time. The most current version will always be available on this page. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Privacy Team

© 2026-2030 Upward Lighting Co., Ltd. All rights reserved.  |  This policy is effective as of January 1, 2025.