Cookie Policy
This policy explains how Upward Lighting uses cookies and similar tracking technologies on our website, and what choices you have regarding their use.
Section 03
Analytics Tools We Use
To better understand how our website performs and how visitors engage with our content, we use the following third-party analytics services. Each service has its own data handling practices and privacy policies.
Google Analytics
We use Google Analytics to track website traffic, user behavior, and conversion data. Data is collected anonymously and helps us optimize our website for B2B visitors.
Google Search Console
Used to monitor search performance, keyword rankings, and indexing status. This tool helps us understand how our website appears in search results.
HubSpot (CRM & Forms)
Used to manage contact forms, track lead activity, and support our B2B sales process. Cookies enable form pre-fill and session tracking for qualified prospects.
LinkedIn Insight Tag
Enables conversion tracking and retargeting for LinkedIn campaigns. Helps us reach purchasing managers, engineering firms, and other B2B professionals in our target markets.
Section 04
Your Cookie Choices
You have full control over which cookies you accept beyond the strictly necessary ones. We respect your right to privacy and provide multiple ways to manage your cookie preferences.
Your Rights Include:
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Accept or decline non-essential cookies when you first visit our website via the cookie consent banner.
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Change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
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Withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
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Request deletion of any personal data collected through cookies by contacting us directly.
Please note: Disabling certain cookies may affect the functionality of our website, including contact forms, language preferences, and personalized content. Strictly necessary cookies cannot be disabled as they are required for the website to operate.
Section 05
How to Opt Out
There are several ways to opt out of cookie tracking. Choose the method that works best for you:
Cookie Consent Banner
When you first visit our website, a cookie consent banner will appear. You can select your preferences and decline non-essential cookies directly from this banner. You can revisit these settings at any time via the "Cookie Settings" link in the footer.
Opt Out of Google Analytics
You can prevent Google Analytics from collecting data about your visits by installing the official Google Analytics Opt-out Browser Add-on, available for all major browsers.
Google Analytics Opt-out Add-onIndustry Opt-Out Tools
You can also use industry-wide opt-out tools to manage behavioral advertising cookies across multiple companies simultaneously.
Section 06
Privacy Policy
Our Cookie Policy is part of our broader commitment to protecting your privacy. For full details on how we collect, use, store, and protect your personal data, please read our Privacy Policy.
Our Privacy Policy covers the full scope of data handling at Upward Lighting, including data collected through forms, email communications, and business transactions -- not just cookies. It also explains your rights under applicable data protection laws such as GDPR, and how to exercise them.
Policy Updates
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our business practices. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy regularly.
If you have any questions about our use of cookies or this policy, please contact us at michael@upwardlighting.com.